Social Media From Zero to Hero
This intensive workshop is designed for people who want to use social media platforms for social & professional impact.
Led by Dr. Sarah Elzahaby who is a visionary in family empowerment, and positive transformation. She is also an expert in Creating useful social media content with more than a million follower.
With a strong foundation as a pharmacist, she channeled her passion for helping others from medicine into coaching, storytelling, and advocacy through social media and content creation.
Whether you’ve gone through a divorce, personal loss, illness, or just feeling lost, this program will guide you on the path to emotional and mental resilience.
This program is designed as journey for aspiring social media content creators. It tackles challenges, aspirations, frustrations and achievements.
- Session 1: Introduction to social media
– Pros & cons of social media
– Social media platforms
– Reach vs popularity
– The 4S’s technique
– Creating unique identity
– False expectations on social mediaSession 2: Understanding your audience/ Bio
– Understand audience behavior
– How to deal with negative comments
– Funneling
– Build Professional Bio
– Set Content strategy
– How to be consistent creatorSession 3: Content Creation
– Types of content in each platform
– Discussing different tools
– Struggles in creating content
– Virality
– Trends
– Boost your engagement organically
– The power of storiesSession 4: Knowing your Insights
– Digging deeper in platforms ‘ insights , mainly instagram
– Analysis performance of posts
– How algorithm works
– Revenues and earnings from social media
– How to avoid restrictions on social media ?
– Verifications
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